Social Listening - OFFFIELD
I chose to write about OFFFIELD, they make cbd gummies and drinks specifically for athletes. I usually think of cbd as something that makes you relax so marketing it as something to take prior to a workout caught me eye and I decided to write about the company. Their products usually contain a combination of cbd and Yerba Mate so you've got something that revs you up but also helps relax your muscles a bit. Sounds like a pretty remarkable idea to me. From the reviews I was able to find it seems like people who've tried it love it. OFFFIELD's Instagram's bio is "Movement Made Happy, Plant enhanced drinks and gummies to help you perform at your highest" Get it? Highest? Because weed? They're pretty punny if you ask me. Humor seems to be a big part of their marketing. If I were to paraphrase their mission statement it'd be something along the lines of "Our products make working out suck less!". OFFFIELD's Instagram feed is full of photos o